Los Angeles Business Journal, August 12, 2007
If MySpace is for carefree teenagers and Facebook for overachievers, then TheWhole9 is home to the creative class of metropolitans who collect art, dine out and buy season tickets to the Hollywood Bowl.
“It’s probably one of the most sophisticated social networking sites out there,” said Tracy Larrua, a member of the Web site. “It’s not just for dating. It’s not just for networking. It’s a community. And you can find those out-of-the-way restaurants you would never have heard about but from a friend.”